V-Zug makes headway into Singapore kitchens, Hub

LEADING Swiss kitchen appliances company V-Zug is among the new wave of Swiss companies coming to Singapore to expand their business. Since making its debut here in 2018, the company has opened its flagship store in Scotts Square and V-Dining, it's very first fine dining establishment.

Recently, V-Zug launched a cookbook in collaboration with 21 Singapore-based chefs. "An Asian Touch" features 100 delectable recipes created by top chefs using V-Zug products.

The company has made headway in the Singapore market by securing contracts to supply its appliances to 15 luxurious residential projects working with leading local developers such as CapitaLand, Keppel Land, Far East Organization, and City Developments.

With a history dating back to 1887, V-Zug has been designing, developing and manufacturing kitchen appliances in Zug, a vibrant and prosperous economic region in the heart of Switzerland.

The company says that one of the biggest advantages of being family owned is that it can plan long term and align not only the products with the high sustainability values the owning family has, but also its entire manufacturing processes. V-Zug is currently building a new factory in Zug, which it says will set a new benchmark in terms of energy efficiency for its industry.

V-Zug's commitment to promoting energy efficiency, for instance, can be seen in the installation of heat pumps with the most energy efficient way to heat up air or water, in the majority of its appliances. While the install....

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